About Adora Collections

Adora jewellery collections provides the customer with a wide choice. Each collection is themed on love, and – specifically – on moments, occasions and phases of life though all its ups and downs. The following is a rundown on the Adora collections, a list that will grow with time.
SWARANJALI: This exclusive collection is a coup de ’tat for Adora. It has put Adora in an altogether different league amongst jewellery brands in India. It is the signature collection of none other than a living legend, Lata Mangeshkar, the queen of India’s vocal music, a personality honoured with the Bharat Ratna (the highest honour that can officially be bestowed on an individual in India), a woman renowned for her understated elegance – and an inspiration for millions of women in all age groups.Swaranjali was launched on March 3, 2005, in Mumbai, amidst a star-studded gathering of the cream of society that included film stars, top-level film producers and directors, television personalities, models, younger generation of the country’s political leadership – and senior officials of the Diamond Trading Company (DTC) including Managing Director, Gareth Penny. The event was covered by nearly 300 publications in India and abroad, and by every television channel in the country. Each piece in the Swaranjali collection is conceptualized and approved by Lata Mangeshkar, and bears her laser-imprinted signature. Since its designs come from the mind of Lataji herself, Swaranjali enjoys much higher aspirational content than diamond per se. Swaranjali therefore is fine diamond jewellery plus more.